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Portfolio

Public Relations

Public Relations

Public Relations

As a purpose-driven communicator, I take pride in the things I create for my organizations. Several responsibilities I hold include creating event campaigns, event flyers, and social media posts.

Writing

Public Relations

Public Relations

As a fourth-year, dual-degree student at Rutgers University; I have had the privilege to learn from dedicated professionals from the communication industry. With the guidance of their expertise, I have applied my education to projects for their courses.

Social Media

Public Relations

Social Media

My experience in social media through internships and organizations like ScarletPR has allowed me to take ownership over event organization and promotion, content creation, and graphic design.


Lachira

Education

Rutgers University-New Brunswick | May 2025

B.A. Communication - Specializing in Public Relations

Minor(s): Digital Communication, Information, and Media; Economics 

Rutgers Graduate School of Communication | May 2026

M.A. Communication - Specializing in Communciation and Media Studies

Professional Experience

Social Media Intern

School of Communication and Information | Rutgers University-New Brunswick | 

Jan. 2025 - May 2025 

  • Media Hit Promotion: Develop content showcasing media coverage of Rutgers SC&I faculty, students, and alumni.
  • Event Coverage: Capture photos, videos, and live sharing at school events to enhance to boost community engagement and event promotion.
  • Social Media Management: Write and schedule posts across six official social media channels, maintaining a consistent and engaging brand voice.
  • Analytics & Strategy: Monitor engagement metrics through Hootsuite, analyzing data to refine content strategies and increase audience interaction.


Communication and Dispatch Manager
EVJ Logistics | Amazon Station VNJ3 | September 2024

  • Leadership & Team Management: Direct and guide 90+ driving associates (DAs), overseeing 70+ Amazon delivery routes to ensure efficient and timely operations.
  • Communication Oversight: Establish and maintain effective communication channels across the team, regularly releasing updates, setting clear expectations, and addressing concerns or questions from driving associates.
  • Operational Efficiency: Work closely with management to identify opportunities for improving delivery processes, route planning, and employee satisfaction.
  • Conflict Resolution & Support: Act as a key point of contact for addressing team concerns, resolving conflicts, and ensuring that all associates have the resources and support they need for success.


Account Manager
Rutgers ScarletPR | Rutgers University | September 2023

  • Client Relationship Management: Acted as the primary point of contact for multiple accounts, ensuring consistent communication and providing regular updates on tasks, timelines, and deliverables.
  • Graphic Design & Content Creation: Designed engaging graphics and visual content for social media platforms, ensuring alignment with client branding and marketing strategies. Utilized design tools (e.g., Canva) to create high-quality visuals that boosted audience engagement.
  • Team Coordination & Collaboration: Worked closely with account teams to ensure project goals were met on time and in accordance with client expectations.


Student Assistant
NJ Small Business Development Center | Rutgers New Brunswick | October 2024

  • Campaign & Event Promotion: Created email campaigns, graphics, and promoted events to foster collaboration among small businesses and community partners.
  • Data Collection & Analysis: Assisted with data collection in Excel to track individuals interested in entrepreneurship post-incarceration, providing support to the re-entry program.


Let's Connect

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Maria Lachira

Phone;

(732)-510-8634

Email:

mlachira06@gmail.com

Change to Grow. Learn to Lead.

Copyright © 2025 Maria Lachira - All Rights Reserved.


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